14 October 2026
This National Magazine Day, publishers across the UK are coming together to inspire the next generation of readers – with 70,000+ magazines going into the hands of children who need them most.
The campaign
Working with partners including Immediate, DC Thomson, Future, Kennedy Publishing, Story House Egmont, Storytime, Hoopla, Creature & Co. and Howzat, we’re distributing more than 70,000 magazines through National Literacy Trust hubs across the UK – alongside charities like The Children’s Book Project and Book Bank Charity.
Together, we’re helping ensure children have access to fun, engaging reading wherever they are. And 20 schools will receive 250 magazines, with one winning a £1,000 Golden Ticket to spend on reading resources.
Magazines distributed
Winning schools, 250 magazines each
Golden Ticket for one school
Each school receives 250 magazines to share with their pupils, and one has also won the £1,000 Golden Ticket.
Waltham-on-the-Wolds CE Primary School
The line-up
Together
Publisher partners
Charity partners
Magazines are part of a 'literacy menu' that can foster a culture of reading amongst children, drawing them in with content they find fun and engaging. Research also shows this plays an important role in developing empathy.